From the marketing genius of Rick Frishman and the publishing acumen of Robyn Freedman Spizman comes the next book in the most comprehensive writing reference set on the market. These masters of promotion and publicity take readers behind the scenes, showing them how to work with publishers and agents to market their books the best way possible.

• This comprehensive guide offers advice and insight about every stage of the publishing world.
• Frishman and Spizman both bring decades of experience and insight to this instructional series
• Each chapter will offer a different lesson, complete with definitions and a review of the materials, bringing readers through the process one step at a time
• Through testimonials and commentary, this book lets authors, agents, and publishers alike show you the things you should and shouldn't do in promoting your book.

Rick Frishman is president of Planned Television Arts and one of the most powerful publicists in the media industry, working with authors such as Arnold Palmer, Alan Dershowitz, and Henry Kissinger.

Robyn Freedman Spizman is no stranger to success. As an award-winning author, she has written dozens of inspirational and educational nonfiction books during her accomplished career. As a seasoned media personality and consumer advocate for more than twenty-three years, she has appeared repeatedly on NBC's Today, CNN, and is featured regularly on the NBC Atlanta affiliate WXIA and Star 94.