Presentations, Second Edition takes the anxiety out of creating dynamic presentations with a commonsense, step-by-step plan for success. The book starts you off on the right foot by introducing the critical but often overlooked basics of preparation, including how to:

• Assess the purpose of the presentation
• Understand the audience
• Organize the topic for maximum effect
• Choose the best type of presentation

With these essential concepts mastered, you learn how to prepare both the presentation and yourself. This book discusses rehearsals, checklists, and handling challenges-and even the post-presentation evaluation-in a clear and upbeat manner.

Presentations is up-to-the-minute with the latest technologies and techniques such as video and computer conferencing, and Web site production so that you can choose the best medium and application for your presentation. A list of resources is included for further reading.

Gary McClain, Ph.D. is the director of research at Sachs Communications Group, Inc., a media consulting and research firm. Dr. McClain has held positions in companies such as Lockheed Martin and OglivyOne.