Sales expert Joseph DiMisa draws on his vast experience as a seasoned saltwater fisherman to show you how to land a fish-or sale-through the eyes of an angler.

No matter if you're going after a small fish (a frequent transactional sale) or the "big one" (a $30,000 or greater account) The Fisherman's Guide to Selling offers key tips and strategies to guarantee your success! You'll learn the importance of:

• Knowing what the fish (clients) are biting
• Keeping your tackle box full
• Casting a wide net and checking your lines
• Being prepared for rough seas ahead

With Joseph DiMisa at the helm to offer you handy sales tips, useful checklists and lighthearted graphics to guide you on your journey, no fish (or account) is too big for you to catch!

Joseph DiMisa has fifteen years of experience in direct sales and marketing management, training, operations, compensation and quota setting, strategy planning, and telephone sales. DiMisa is currently head of the Sales and Marketing Practice at Sibson Consulting, a division of the Segal Company.